An advanced recognition technology able to locate and recognize clothing brands worn by athletes during sports events.
OCTOPUS is based on an Artificial Intelligence system born for sport environment. It is installed in Brand Hunter, a service of ENDU, an engagement and service platform for the endurance sports market.
From images to reports
Brand Positioning during sports events
What makes the project peculiar is the high computational capacity of the hardware infrastructure that supports it.
The most sophisticated Machine Learning techniques are used, perfected for Image Recognition
and specially “trained” to identify athletes within a photograph, read the bib number,
recognize the sportswear and the related brand logo.
Thanks to reporting tools, OCTOPUS allows you to obtain data useful for market analysis, marketing researches and brand positioning activities during endurance competitions.
No brand escapes
Via Grazia Deledda, 38
41043 Formigine (MO) – Italy
Tel: +39 059 5961 333
Via Bruno Bedosti, 21
61122 Pesaro (PU) – Italy
Tel: +39 0721 1838 555
Via Rinaldo Ancillotti, 8
29122 Piacenza (PC) – Italy
PIVA e CF 01429880337